Which tool is NOT used to analyze a company?

Market segmentation analysis focuses on dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors. It helps companies understand their target audience and tailor their marketing strategies accordingly. While it's an essential part of marketing and understanding customer demographics, it does not directly analyze the overall performance or strategic position of a company itself.

In contrast, tools like SWOT analysis, Porter's five forces, and PESTEL analysis are specifically designed to assess a company's internal capabilities and external environment. SWOT analysis evaluates strengths, weaknesses, opportunities, and threats, providing insights into a company's strategic positioning. Porter's five forces framework examines the competitive forces within an industry, helping to identify the level of competition and potential profitability. PESTEL analysis takes a broader view by assessing the political, economic, social, technological, environmental, and legal factors that could impact a business.

Thus, while market segmentation analysis is valuable for targeting and positioning within the market, it does not function as a comprehensive tool for analyzing a company's overall business strategy or competitive landscape.