Which SMART component is lacking in the goal to achieve $100M revenue based on past performance?

The goal of achieving $100 million in revenue is a clear and measurable target, which indicates that the components of Specific and Measurable are fulfilled. However, the component of Timely is lacking in this goal because it does not specify a timeframe within which this revenue target should be achieved. Without a defined timeline, it is challenging to assess the urgency of the goal and can lead to uncertainty regarding when the objective should be accomplished. Establishing a deadline is essential for creating accountability and motivations to reach the $100 million revenue goal. Therefore, the absence of a time constraint is why the Timely aspect of the SMART criteria is not met in this instance.