Which of the following writing tips improves persuasion in business correspondence?

In business correspondence, incorporating emotional appeals is a strong strategy for improving persuasion. Emotional appeals engage the reader on a personal level, making the message more relatable and impactful. By evoking emotions such as trust, fear, or excitement, the writer can create a connection with the reader, enhancing the likelihood of a positive response. This approach helps to motivate action or influence decisions by making the communication resonate on a human level rather than just presenting cold hard facts.

While focusing solely on facts can establish credibility, it may not sufficiently engage the reader's emotions or compel them to take action. Using complex sentence structures may hinder clarity, making the message more difficult to understand. Similarly, while statistics can support a logical argument, overuse or sparing use without context could weaken the overall persuasiveness of the correspondence. Incorporating emotional appeals, however, strikes a balance between logic and emotion, making the business correspondence more compelling and effective.