Which of the following is NOT an example of a strategy scorecard measure?

The choice highlighting sales growth is not considered a strategy scorecard measure because strategy scorecards typically focus on broader indicators that assess overall performance and alignment with strategic objectives rather than specific financial metrics.

Strategy scorecards are designed to track multi-dimensional aspects of an organization's performance, including customer perspective, internal processes, learning and growth, and financial performance. Measures like customer satisfaction, market share, and operational efficiency reflect how well an organization meets its objectives across these domains.

Customer satisfaction provides insight into how well a company is meeting client needs, which can inform retention and loyalty strategies. Market share measures competitive positioning and can indicate effectiveness in strategic marketing efforts. Operational efficiency relates to internal processes and how well resources are utilized to achieve strategic goals.

In contrast, while sales growth can be a crucial indicator of financial health and success, it is often considered too narrow, focusing on revenue generation rather than the broader strategic implications that the other measures provide. Therefore, it does not serve as a strategic scorecard measure in the same way as the others listed.