What should be the focus for a writer aiming to enhance audience engagement?

Focusing on the clarity of the main message is essential for enhancing audience engagement because it ensures that readers easily understand the content being presented. A clear main message helps to convey ideas effectively, allowing the audience to grasp key points without unnecessary confusion. This clarity fosters better comprehension and retention of information, which keeps the audience involved and interested in the material.

When the main message is clear, it allows writers to connect with their audience on a deeper level, making the content more relatable and impactful. Engaging writing requires that the audience can follow the line of reasoning or narrative without getting lost in complex jargon or convoluted sentences. Thus, ensuring clarity is pivotal for engagement.

While the other factors, like vocabulary complexity, document length, and the number of graphics, can influence engagement, they are secondary to the primary need for a clear and coherent message. If the core ideas are confusing or difficult to follow, no amount of elaborate vocabulary or visual aids can compensate for that lack of clarity.