What is an example of a strategic strategic risk?

Changing consumer preferences represent a strategic risk because they can significantly impact a company's market position and overall business strategy. When consumer tastes shift, a business that fails to adapt may lose relevance, market share, or profitability. This form of risk is particularly critical as it often requires companies to respond proactively by innovating, adjusting product offerings, or pivoting their marketing strategies to align with evolving consumer demands.

Addressing shifting preferences involves long-term planning and strategic decision-making, underscoring the importance of understanding market dynamics in the context of a company's overall vision and objectives. Therefore, the ability to anticipate and respond to these changes is crucial for sustaining competitive advantage and achieving long-term success.