What is a common purpose of using a balanced scorecard?

A balanced scorecard is a strategic planning and management tool widely used by organizations to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organizational performance against strategic goals. The core purpose of a balanced scorecard is to provide a comprehensive framework that translates an organization's strategic objectives into a set of performance measures.

This approach allows organizations to measure business performance not just in terms of financial outcomes, but also through other perspectives such as customer satisfaction, internal processes, and learning and growth. By utilizing these diverse measures, a balanced scorecard helps ensure that all areas of the business contribute to the overall strategy and performance measurement.

While aspects like creating marketing strategies, managing cash flow, and analyzing customer complaints are important functions within a business, they do not encompass the primary purpose of a balanced scorecard, which centers on holistic performance measurement across various aspects of the organization.