What does a business review focus on?

A business review primarily focuses on re-assessing the company's direction and identifying potential opportunities. This process involves a thorough analysis of the organization's current status, including its performance against strategic goals, market trends, competitive positioning, and internal operations. By reassessing these elements, businesses can recognize areas for growth, improvement, or realignment with market demands.

The objective is to ensure that the company's strategies remain relevant, effective, and aligned with long-term goals. Additionally, a business review often aims to identify new opportunities, whether they be new markets, product developments, or operational efficiencies, that can drive future success and profitability. It plays a critical role in helping businesses remain agile and responsive to changing conditions in the marketplace.