In the growth/share matrix, what characterizes companies at the maturity stage?

In the growth/share matrix, companies at the maturity stage are characterized by low market growth and high market share. This stage typically follows the growth phase when a product or company has already captured a significant portion of the market.

At this point, the market has become saturated, resulting in reduced growth prospects. Companies that dominate their markets during this stage are generally well-established, experiencing stable or declining growth rates due to increasing competition or low demand. Their high market share signifies that they have gained a competitive advantage and can leverage this to maintain profitability, despite the overall market stagnation.

Understanding this characteristic is critical for strategic management because companies in the maturity stage often need to focus on maintaining their market position, optimizing operations, and possibly seeking new areas for growth or innovation to remain competitive.