In the case of Fresh and Co., what PESTEL factor is being affected by the demand for organic products?

The demand for organic products is primarily influenced by social factors, which encompass changes in consumer preferences, values, and lifestyle choices. In recent years, there has been a notable shift towards health consciousness and sustainable living among consumers. This societal trend towards choosing organic products stems from increasing awareness of the benefits of healthy eating and the environmental impacts of food production.

People are more inclined to support brands and products that align with their values, which includes a preference for organic, locally sourced, and sustainably produced items. As such, the growing demand for organic products at Fresh and Co. reflects the larger social movement towards health and wellness, making social factors the key PESTEL element at play in this scenario.